New-vehicle registrations for Japan from the dealers' association (JADA).
Japan's registrations come from JADA (Japan Automobile Dealers Association), which publishes a monthly 燃料別メーカー別登録台数(乗用車) file — registrations by fuel type and manufacturer. Each publication is a rolling four-month rollup; we take the newest month. The XLSX is parsed by preference, the PDF is a fallback layout carrying the same data.
Fuel-cell vehicles (FCV) use optional FCEV only for future new CSV periods; その他 remains OTHERS. Historical unknown FCEV stays blank with FCV+その他 inside OTHERS, including on force refresh: no historical reclassification. XLSX and confirmed PDF cells supply the split; missing detail is not zero. MarketTop retains its existing inclusive Other class.
The same workbook lists every maker's row, so the fetcher also builds the top-brands tables below (trailing twelve months plus each single month) from it. Each file only holds four months, so the months are kept in market/japan_months.json and the twelve-month view fills up as new files arrive.
Whole · last 10 months (2026-01 → 2026-10) · 2,204,125 new registrations in total. Units are registrations; JADA publishes makers, not models, and lumps every imported brand into one row ("IMPORTS (ALL BRANDS)"); TOYOTA includes Lexus. Kei cars are not in these tables either. Powertrain as recorded by the source's own fuel field.
The source does not reach back a full twelve months yet, so the headline view sums the months that exist; it grows to a trailing twelve months as new months arrive.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 4.3%95,614 | PHEV | 1.8%39,376 | HEV | 61.3%1,351,861 | PETROL | 28.6%631,019 | DIESEL | 3.9%85,843 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 40.8%39,045 | Toyota | 61.0%24,017 | Toyota | 55.1%744,391 | Toyota | 49.0%309,520 | Mitsubishi | 32.9%28,240 |
| 2 | Toyota | 28.8%27,549 | Imports (all Brands) | 19.9%7,831 | Honda | 14.6%196,975 | Imports (all Brands) | 20.6%129,951 | Imports (all Brands) | 25.4%21,834 |
| 3 | Nissan | 18.3%17,485 | Mitsubishi | 18.7%7,364 | Nissan | 9.9%134,063 | Honda | 11.4%71,685 | Mazda | 21.6%18,577 |
| 4 | Honda | 7.5%7,176 | Mazda | 0.4%164 | Imports (all Brands) | 7.8%105,920 | Mazda | 6.0%37,967 | Toyota | 20.0%17,192 |
| 5 | Subaru | 4.6%4,359 | Suzuki | 5.9%79,884 | Subaru | 5.2%32,805 | ||||
| 6 | Subaru | 3.1%41,582 | Nissan | 2.7%17,262 | ||||||
| 7 | Mazda | 2.6%34,951 | Suzuki | 2.4%14,922 | ||||||
| 8 | Daihatsu | 0.7%8,874 | Daihatsu | 2.1%13,297 | ||||||
| 9 | Mitsubishi | 0.4%5,221 | Mitsubishi | 0.6%3,609 | ||||||
| 10 | Isuzu | 0.0%1 | ||||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
October 2026 · 216,757 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 5.9%12,733 | PHEV | 2.6%5,584 | HEV | 62.4%135,257 | PETROL | 26.7%57,863 | DIESEL | 2.4%5,282 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 33.1%4,208 | Toyota | 78.8%4,401 | Toyota | 54.3%73,419 | Toyota | 42.1%24,382 | Mitsubishi | 43.5%2,297 |
| 2 | Toyota | 32.3%4,108 | Mitsubishi | 12.8%713 | Honda | 14.2%19,206 | Imports (all Brands) | 26.9%15,585 | Imports (all Brands) | 31.2%1,647 |
| 3 | Honda | 17.3%2,209 | Imports (all Brands) | 8.3%461 | Nissan | 9.7%13,090 | Honda | 12.5%7,251 | Mazda | 14.3%755 |
| 4 | Nissan | 10.3%1,312 | Mazda | 0.2%9 | Imports (all Brands) | 7.2%9,779 | Subaru | 7.5%4,349 | Toyota | 11.0%583 |
| 5 | Subaru | 7.0%896 | Suzuki | 6.6%8,944 | Mazda | 4.1%2,349 | ||||
| 6 | Subaru | 4.1%5,587 | Suzuki | 3.3%1,913 | ||||||
| 7 | Mazda | 3.4%4,642 | Nissan | 2.0%1,177 | ||||||
| 8 | Mitsubishi | 0.4%475 | Daihatsu | 1.3%747 | ||||||
| 9 | Daihatsu | 0.1%115 | Mitsubishi | 0.2%109 | ||||||
| 10 | Isuzu | 0.0%1 | ||||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
September 2026 · 236,293 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 5.7%13,440 | PHEV | 2.0%4,660 | HEV | 62.4%147,496 | PETROL | 26.6%62,863 | DIESEL | 3.3%7,781 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 43.5%5,850 | Toyota | 64.7%3,013 | Toyota | 50.2%73,985 | Toyota | 41.1%25,831 | Mitsubishi | 39.9%3,105 |
| 2 | Toyota | 29.0%3,896 | Imports (all Brands) | 18.1%844 | Honda | 13.1%19,293 | Imports (all Brands) | 27.5%17,284 | Imports (all Brands) | 34.7%2,703 |
| 3 | Nissan | 15.5%2,086 | Mitsubishi | 16.7%778 | Nissan | 12.2%17,979 | Honda | 12.1%7,588 | Mazda | 13.3%1,036 |
| 4 | Honda | 7.8%1,055 | Mazda | 0.5%25 | Imports (all Brands) | 9.8%14,395 | Subaru | 6.7%4,179 | Toyota | 12.0%937 |
| 5 | Subaru | 4.1%553 | Suzuki | 5.8%8,606 | Mazda | 5.5%3,429 | ||||
| 6 | Mazda | 4.4%6,498 | Nissan | 2.7%1,682 | ||||||
| 7 | Subaru | 3.8%5,627 | Suzuki | 2.5%1,544 | ||||||
| 8 | Mitsubishi | 0.4%638 | Daihatsu | 1.6%1,004 | ||||||
| 9 | Daihatsu | 0.3%475 | Mitsubishi | 0.5%322 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
August 2026 · 172,839 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 4.8%8,351 | PHEV | 1.9%3,218 | HEV | 62.0%107,134 | PETROL | 28.3%48,948 | DIESEL | 3.0%5,118 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 47.4%3,956 | Toyota | 57.7%1,858 | Toyota | 54.9%58,758 | Toyota | 47.2%23,112 | Mitsubishi | 38.3%1,962 |
| 2 | Toyota | 24.1%2,017 | Mitsubishi | 21.5%693 | Honda | 12.1%12,932 | Imports (all Brands) | 22.6%11,072 | Imports (all Brands) | 32.8%1,678 |
| 3 | Nissan | 17.2%1,437 | Imports (all Brands) | 20.3%654 | Nissan | 10.5%11,307 | Honda | 11.4%5,601 | Mazda | 15.1%772 |
| 4 | Subaru | 6.7%556 | Mazda | 0.4%13 | Imports (all Brands) | 8.3%8,851 | Mazda | 6.5%3,168 | Toyota | 13.8%706 |
| 5 | Honda | 4.6%385 | Suzuki | 5.4%5,827 | Subaru | 4.3%2,088 | ||||
| 6 | Mazda | 4.2%4,479 | Nissan | 2.6%1,297 | ||||||
| 7 | Subaru | 3.4%3,667 | Daihatsu | 2.5%1,228 | ||||||
| 8 | Daihatsu | 0.8%870 | Suzuki | 2.1%1,002 | ||||||
| 9 | Mitsubishi | 0.4%443 | Mitsubishi | 0.8%380 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
July 2026 · 242,578 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 4.1%10,062 | PHEV | 1.5%3,693 | HEV | 62.6%151,906 | PETROL | 28.9%70,169 | DIESEL | 2.8%6,714 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 32.5%3,270 | Toyota | 66.3%2,447 | Toyota | 55.6%84,440 | Toyota | 51.5%36,157 | Mitsubishi | 41.0%2,750 |
| 2 | Toyota | 30.3%3,047 | Imports (all Brands) | 17.8%658 | Honda | 14.9%22,571 | Imports (all Brands) | 18.0%12,642 | Imports (all Brands) | 26.4%1,773 |
| 3 | Nissan | 20.7%2,086 | Mitsubishi | 15.5%571 | Nissan | 10.0%15,197 | Honda | 12.2%8,582 | Mazda | 18.1%1,215 |
| 4 | Subaru | 9.2%929 | Mazda | 0.5%17 | Imports (all Brands) | 6.3%9,615 | Mazda | 4.8%3,369 | Toyota | 14.5%976 |
| 5 | Honda | 7.3%730 | Suzuki | 5.5%8,425 | Subaru | 4.3%3,003 | ||||
| 6 | Subaru | 3.4%5,082 | Nissan | 3.0%2,130 | ||||||
| 7 | Mazda | 3.2%4,857 | Suzuki | 2.7%1,863 | ||||||
| 8 | Daihatsu | 0.7%1,059 | Daihatsu | 2.6%1,845 | ||||||
| 9 | Mitsubishi | 0.4%660 | Mitsubishi | 0.8%578 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
June 2026 · 247,956 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 4.9%12,225 | PHEV | 1.8%4,558 | HEV | 60.6%150,345 | PETROL | 29.0%71,942 | DIESEL | 3.6%8,853 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 49.5%6,051 | Toyota | 64.4%2,935 | Toyota | 54.5%81,899 | Toyota | 50.5%36,348 | Mitsubishi | 34.0%3,011 |
| 2 | Toyota | 25.5%3,115 | Imports (all Brands) | 25.6%1,166 | Honda | 14.3%21,497 | Imports (all Brands) | 22.3%16,029 | Imports (all Brands) | 32.7%2,894 |
| 3 | Nissan | 13.1%1,603 | Mitsubishi | 9.6%438 | Nissan | 9.5%14,258 | Honda | 11.1%7,979 | Mazda | 21.3%1,882 |
| 4 | Honda | 8.7%1,061 | Mazda | 0.4%19 | Imports (all Brands) | 8.5%12,799 | Mazda | 4.9%3,499 | Toyota | 12.0%1,066 |
| 5 | Subaru | 3.2%395 | Suzuki | 5.7%8,552 | Subaru | 2.9%2,092 | ||||
| 6 | Mazda | 3.4%5,107 | Suzuki | 2.5%1,816 | ||||||
| 7 | Subaru | 2.9%4,342 | Nissan | 2.5%1,788 | ||||||
| 8 | Daihatsu | 0.7%1,087 | Daihatsu | 2.3%1,668 | ||||||
| 9 | Mitsubishi | 0.5%804 | Mitsubishi | 1.0%723 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
May 2026 · 187,486 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 4.8%8,957 | PHEV | 2.0%3,733 | HEV | 58.8%110,251 | PETROL | 30.4%57,033 | DIESEL | 4.0%7,480 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 36.5%3,271 | Toyota | 68.5%2,557 | Toyota | 58.1%64,014 | Toyota | 56.1%31,992 | Mitsubishi | 35.6%2,661 |
| 2 | Toyota | 24.2%2,168 | Imports (all Brands) | 20.4%760 | Honda | 13.1%14,419 | Imports (all Brands) | 16.6%9,455 | Imports (all Brands) | 28.4%2,128 |
| 3 | Honda | 19.4%1,736 | Mitsubishi | 11.0%409 | Imports (all Brands) | 8.4%9,267 | Honda | 10.7%6,119 | Mazda | 22.0%1,644 |
| 4 | Nissan | 16.6%1,489 | Mazda | 0.2%7 | Nissan | 8.0%8,826 | Mazda | 5.3%3,049 | Toyota | 14.0%1,047 |
| 5 | Subaru | 3.3%293 | Suzuki | 6.1%6,732 | Subaru | 4.1%2,348 | ||||
| 6 | Subaru | 3.4%3,718 | Suzuki | 2.4%1,342 | ||||||
| 7 | Mazda | 1.6%1,768 | Daihatsu | 2.1%1,222 | ||||||
| 8 | Daihatsu | 0.9%1,013 | Nissan | 2.1%1,212 | ||||||
| 9 | Mitsubishi | 0.4%494 | Mitsubishi | 0.5%294 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
April 2026 · 223,369 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 3.1%6,937 | PHEV | 1.2%2,748 | HEV | 51.5%115,054 | PETROL | 38.3%85,583 | DIESEL | 5.8%13,033 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 39.8%2,761 | Toyota | 66.7%1,833 | Toyota | 56.8%65,350 | Toyota | 64.6%55,275 | Toyota | 44.5%5,801 |
| 2 | Nissan | 29.7%2,062 | Imports (all Brands) | 19.8%545 | Honda | 15.4%17,739 | Imports (all Brands) | 11.6%9,923 | Mitsubishi | 25.4%3,308 |
| 3 | Toyota | 28.2%1,957 | Mitsubishi | 13.0%357 | Imports (all Brands) | 7.7%8,860 | Honda | 9.1%7,789 | Mazda | 15.2%1,975 |
| 4 | Subaru | 2.3%157 | Mazda | 0.5%13 | Nissan | 7.0%8,046 | Mazda | 5.0%4,263 | Imports (all Brands) | 14.9%1,949 |
| 5 | Suzuki | 6.5%7,470 | Subaru | 4.5%3,811 | ||||||
| 6 | Subaru | 3.9%4,474 | Nissan | 1.7%1,442 | ||||||
| 7 | Mazda | 1.4%1,563 | Daihatsu | 1.7%1,416 | ||||||
| 8 | Daihatsu | 0.9%1,041 | Suzuki | 1.6%1,376 | ||||||
| 9 | Mitsubishi | 0.4%511 | Mitsubishi | 0.3%288 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
March 2026 · 265,438 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 4.2%11,245 | PHEV | 1.6%4,266 | HEV | 67.2%178,423 | PETROL | 22.4%59,374 | DIESEL | 4.6%12,101 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 42.5%4,777 | Toyota | 39.5%1,684 | Toyota | 54.9%98,028 | Toyota | 34.0%20,196 | Mazda | 30.6%3,708 |
| 2 | Toyota | 30.7%3,456 | Imports (all Brands) | 30.7%1,308 | Honda | 17.1%30,428 | Imports (all Brands) | 24.2%14,352 | Mitsubishi | 30.5%3,695 |
| 3 | Nissan | 23.4%2,629 | Mitsubishi | 29.2%1,244 | Nissan | 10.3%18,305 | Honda | 13.3%7,923 | Imports (all Brands) | 27.8%3,369 |
| 4 | Subaru | 3.4%383 | Mazda | 0.7%30 | Imports (all Brands) | 8.1%14,526 | Mazda | 11.4%6,768 | Toyota | 11.0%1,329 |
| 5 | Suzuki | 5.3%9,397 | Subaru | 6.8%4,005 | ||||||
| 6 | Subaru | 1.7%3,049 | Nissan | 4.4%2,596 | ||||||
| 7 | Mazda | 1.6%2,829 | Daihatsu | 2.8%1,636 | ||||||
| 8 | Daihatsu | 0.7%1,327 | Suzuki | 2.5%1,488 | ||||||
| 9 | Mitsubishi | 0.3%534 | Mitsubishi | 0.7%410 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
February 2026 · 211,362 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 3.0%6,245 | PHEV | 1.6%3,334 | HEV | 63.4%134,040 | PETROL | 27.1%57,368 | DIESEL | 4.9%10,346 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 43.1%2,692 | Toyota | 41.5%1,383 | Toyota | 55.7%74,655 | Toyota | 43.8%25,119 | Mitsubishi | 32.6%3,378 |
| 2 | Toyota | 33.5%2,091 | Mitsubishi | 31.0%1,034 | Honda | 15.3%20,545 | Imports (all Brands) | 21.2%12,154 | Mazda | 27.5%2,845 |
| 3 | Nissan | 21.5%1,345 | Imports (all Brands) | 27.3%910 | Nissan | 11.0%14,699 | Honda | 11.5%6,607 | Imports (all Brands) | 20.3%2,099 |
| 4 | Subaru | 1.9%117 | Mazda | 0.2%7 | Imports (all Brands) | 7.6%10,193 | Mazda | 7.9%4,554 | Toyota | 19.6%2,024 |
| 5 | Suzuki | 6.0%8,022 | Subaru | 7.1%4,086 | ||||||
| 6 | Subaru | 2.0%2,701 | Nissan | 3.7%2,146 | ||||||
| 7 | Mazda | 1.4%1,906 | Daihatsu | 2.3%1,309 | ||||||
| 8 | Daihatsu | 0.7%955 | Suzuki | 1.9%1,100 | ||||||
| 9 | Mitsubishi | 0.3%364 | Mitsubishi | 0.5%293 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
January 2026 · 200,047 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per powertrain.
Top brands — % of each powertrain; header: the powertrain's % of all registrationsregistrations; header: the powertrain's total
| # | BEV | 2.7%5,419 | PHEV | 1.8%3,582 | HEV | 61.0%121,955 | PETROL | 29.9%59,876 | DIESEL | 4.6%9,135 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Imports (all Brands) | 40.8%2,209 | Toyota | 53.2%1,906 | Toyota | 57.3%69,843 | Toyota | 51.9%31,108 | Mazda | 30.0%2,745 |
| 2 | Toyota | 31.3%1,694 | Mitsubishi | 31.5%1,127 | Honda | 15.0%18,345 | Imports (all Brands) | 19.1%11,455 | Toyota | 29.8%2,723 |
| 3 | Nissan | 26.5%1,436 | Imports (all Brands) | 14.7%525 | Nissan | 10.1%12,356 | Honda | 10.4%6,246 | Mitsubishi | 22.7%2,073 |
| 4 | Subaru | 1.5%80 | Mazda | 0.7%24 | Suzuki | 6.5%7,909 | Mazda | 5.9%3,519 | Imports (all Brands) | 17.4%1,594 |
| 5 | Imports (all Brands) | 6.3%7,635 | Subaru | 4.8%2,844 | ||||||
| 6 | Subaru | 2.7%3,335 | Nissan | 3.0%1,792 | ||||||
| 7 | Mazda | 1.1%1,302 | Suzuki | 2.5%1,478 | ||||||
| 8 | Daihatsu | 0.8%932 | Daihatsu | 2.0%1,222 | ||||||
| 9 | Mitsubishi | 0.2%298 | Mitsubishi | 0.4%212 | ||||||
HEV = full hybrid (no plug; counted as ICE in the curves).
Go and check the numbers yourself:
Newest stored month (2026-10) was read from this exact document ↗.
Each new or changed month re-renders the country. Shares are read from the CSV as column ÷ TOTAL and grouped into three curves. A generalized Weibull S-curve is fitted to the BEV and the ICE share, and the charts, the fitted parameters, the twelve-month totals and the uncertainty bands are rewritten.
| Acquisition | File — downloaded as a data file (XLSX / Parquet / ODS / zip) |
|---|---|
| Vehicle scope | 登録車 (registered passenger cars) only. Kei cars (軽自動車) are NOT included. |
| HEV (full hybrids) | split into its own column |
Each variant is its own series with its own CSV. Not every variant is charted in the gallery — the CSV is the authoritative record either way.
| Variant | What it counts | Held | Raw data |
|---|---|---|---|
| Whole | Registered passenger cars (登録車) — kei cars are excluded. | 2012-01 – 2026-10 178 rows | data/Japan.csv |
Every bar is the span actually present in our stored CSV — breaks in a bar are real gaps in the series, not rendering. Cadence is shown on the right.
Whole 2012-01–2026-10 (178 rows). Some rows additionally carry a time_interval of quarterly; the cadence shown is the spacing the periods actually have.
A blank column almost never means "no such cars" — it means this source does not split them out, and those vehicles are counted inside another column. Check the caveats for where they land.
| BEV | PHEV | HEV | PETROL | DIESEL | OTHERS | |
|---|---|---|---|---|---|---|
| Whole | reported | reported | reported | reported | reported | reported |
reported column exists but is zero in every row not reported by this source. Hover a cell for the row count.