New-vehicle registrations for Japan from the dealers' association (JADA).
2026-08
Latest period held
3.3%
TTM BEV share (Whole)
1
Variants
How it works
Japan's registrations come from JADA (Japan Automobile Dealers Association), which publishes a monthly 燃料別メーカー別登録台数(乗用車) file — registrations by fuel type and manufacturer. Each publication is a rolling four-month rollup; we take the newest month. The XLSX is parsed by preference, the PDF is a fallback layout carrying the same data.
Fuel-cell vehicles (FCV) and その他 are summed into OTHERS.
The same workbook lists every maker's row, so the fetcher also builds the top-brands tables below (trailing twelve months plus each single month) from it. Each file only holds four months, so the months are kept in market/japan_months.json and the twelve-month view fills up as new files arrive.
Who sells the electrified cars
Whole · last 8 months (2026-01 → 2026-08) · 1,751,075 new registrations in total. Units are registrations; JADA publishes makers, not models, and lumps every imported brand into one row ("IMPORTS (ALL BRANDS)"); TOYOTA includes Lexus. Kei cars are not in these tables either. Powertrain as recorded by the source's own fuel field.
The source does not reach back a full twelve months yet, so the headline view sums the months that exist; it grows to a trailing twelve months as new months arrive.
4.0%
BEV · 69,441 units
1.7%
PHEV · 29,132 units
61.1%
HEV · 1,069,108 units
BEV Battery-electric — 69,441 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
28,987
41.7%
2
TOYOTA
19,545
28.1%
3
NISSAN
14,087
20.3%
4
HONDA
3,912
5.6%
5
SUBARU
2,910
4.2%
PHEV Plug-in hybrid — 29,132 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
16,603
57.0%
2
IMPORTS (ALL BRANDS)
6,526
22.4%
3
MITSUBISHI
5,873
20.2%
4
MAZDA
130
0.4%
HEV Full hybrid (no plug; counted as ICE in the curves) — 1,069,108 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
596,987
55.8%
2
HONDA
158,476
14.8%
3
NISSAN
102,994
9.6%
4
IMPORTS (ALL BRANDS)
81,746
7.6%
5
SUZUKI
62,334
5.8%
6
SUBARU
30,368
2.8%
7
MAZDA
23,811
2.2%
8
DAIHATSU
8,284
0.8%
9
MITSUBISHI
4,108
0.4%
August 2026 · 172,839 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
4.8%
BEV · 8,351 units
1.9%
PHEV · 3,218 units
62.0%
HEV · 107,134 units
BEV Battery-electric — 8,351 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
3,956
47.4%
2
TOYOTA
2,017
24.1%
3
NISSAN
1,437
17.2%
4
SUBARU
556
6.7%
5
HONDA
385
4.6%
PHEV Plug-in hybrid — 3,218 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
1,858
57.7%
2
MITSUBISHI
693
21.5%
3
IMPORTS (ALL BRANDS)
654
20.3%
4
MAZDA
13
0.4%
HEV Full hybrid (no plug; counted as ICE in the curves) — 107,134 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
58,758
54.9%
2
HONDA
12,932
12.1%
3
NISSAN
11,307
10.5%
4
IMPORTS (ALL BRANDS)
8,851
8.3%
5
SUZUKI
5,827
5.4%
6
MAZDA
4,479
4.2%
7
SUBARU
3,667
3.4%
8
DAIHATSU
870
0.8%
9
MITSUBISHI
443
0.4%
July 2026 · 242,578 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
4.1%
BEV · 10,062 units
1.5%
PHEV · 3,693 units
62.6%
HEV · 151,906 units
BEV Battery-electric — 10,062 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
3,270
32.5%
2
TOYOTA
3,047
30.3%
3
NISSAN
2,086
20.7%
4
SUBARU
929
9.2%
5
HONDA
730
7.3%
PHEV Plug-in hybrid — 3,693 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
2,447
66.3%
2
IMPORTS (ALL BRANDS)
658
17.8%
3
MITSUBISHI
571
15.5%
4
MAZDA
17
0.5%
HEV Full hybrid (no plug; counted as ICE in the curves) — 151,906 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
84,440
55.6%
2
HONDA
22,571
14.9%
3
NISSAN
15,197
10.0%
4
IMPORTS (ALL BRANDS)
9,615
6.3%
5
SUZUKI
8,425
5.5%
6
SUBARU
5,082
3.4%
7
MAZDA
4,857
3.2%
8
DAIHATSU
1,059
0.7%
9
MITSUBISHI
660
0.4%
June 2026 · 247,956 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
4.9%
BEV · 12,225 units
1.8%
PHEV · 4,558 units
60.6%
HEV · 150,345 units
BEV Battery-electric — 12,225 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
6,051
49.5%
2
TOYOTA
3,115
25.5%
3
NISSAN
1,603
13.1%
4
HONDA
1,061
8.7%
5
SUBARU
395
3.2%
PHEV Plug-in hybrid — 4,558 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
2,935
64.4%
2
IMPORTS (ALL BRANDS)
1,166
25.6%
3
MITSUBISHI
438
9.6%
4
MAZDA
19
0.4%
HEV Full hybrid (no plug; counted as ICE in the curves) — 150,345 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
81,899
54.5%
2
HONDA
21,497
14.3%
3
NISSAN
14,258
9.5%
4
IMPORTS (ALL BRANDS)
12,799
8.5%
5
SUZUKI
8,552
5.7%
6
MAZDA
5,107
3.4%
7
SUBARU
4,342
2.9%
8
DAIHATSU
1,087
0.7%
9
MITSUBISHI
804
0.5%
May 2026 · 187,486 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
4.8%
BEV · 8,957 units
2.0%
PHEV · 3,733 units
58.8%
HEV · 110,251 units
BEV Battery-electric — 8,957 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
3,271
36.5%
2
TOYOTA
2,168
24.2%
3
HONDA
1,736
19.4%
4
NISSAN
1,489
16.6%
5
SUBARU
293
3.3%
PHEV Plug-in hybrid — 3,733 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
2,557
68.5%
2
IMPORTS (ALL BRANDS)
760
20.4%
3
MITSUBISHI
409
11.0%
4
MAZDA
7
0.2%
HEV Full hybrid (no plug; counted as ICE in the curves) — 110,251 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
64,014
58.1%
2
HONDA
14,419
13.1%
3
IMPORTS (ALL BRANDS)
9,267
8.4%
4
NISSAN
8,826
8.0%
5
SUZUKI
6,732
6.1%
6
SUBARU
3,718
3.4%
7
MAZDA
1,768
1.6%
8
DAIHATSU
1,013
0.9%
9
MITSUBISHI
494
0.4%
April 2026 · 223,369 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
3.1%
BEV · 6,937 units
1.2%
PHEV · 2,748 units
51.5%
HEV · 115,054 units
BEV Battery-electric — 6,937 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
2,761
39.8%
2
NISSAN
2,062
29.7%
3
TOYOTA
1,957
28.2%
4
SUBARU
157
2.3%
PHEV Plug-in hybrid — 2,748 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
1,833
66.7%
2
IMPORTS (ALL BRANDS)
545
19.8%
3
MITSUBISHI
357
13.0%
4
MAZDA
13
0.5%
HEV Full hybrid (no plug; counted as ICE in the curves) — 115,054 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
65,350
56.8%
2
HONDA
17,739
15.4%
3
IMPORTS (ALL BRANDS)
8,860
7.7%
4
NISSAN
8,046
7.0%
5
SUZUKI
7,470
6.5%
6
SUBARU
4,474
3.9%
7
MAZDA
1,563
1.4%
8
DAIHATSU
1,041
0.9%
9
MITSUBISHI
511
0.4%
March 2026 · 265,438 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
4.2%
BEV · 11,245 units
1.6%
PHEV · 4,266 units
67.2%
HEV · 178,423 units
BEV Battery-electric — 11,245 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
4,777
42.5%
2
TOYOTA
3,456
30.7%
3
NISSAN
2,629
23.4%
4
SUBARU
383
3.4%
PHEV Plug-in hybrid — 4,266 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
1,684
39.5%
2
IMPORTS (ALL BRANDS)
1,308
30.7%
3
MITSUBISHI
1,244
29.2%
4
MAZDA
30
0.7%
HEV Full hybrid (no plug; counted as ICE in the curves) — 178,423 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
98,028
54.9%
2
HONDA
30,428
17.1%
3
NISSAN
18,305
10.3%
4
IMPORTS (ALL BRANDS)
14,526
8.1%
5
SUZUKI
9,397
5.3%
6
SUBARU
3,049
1.7%
7
MAZDA
2,829
1.6%
8
DAIHATSU
1,327
0.7%
9
MITSUBISHI
534
0.3%
February 2026 · 211,362 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
3.0%
BEV · 6,245 units
1.6%
PHEV · 3,334 units
63.4%
HEV · 134,040 units
BEV Battery-electric — 6,245 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
2,692
43.1%
2
TOYOTA
2,091
33.5%
3
NISSAN
1,345
21.5%
4
SUBARU
117
1.9%
PHEV Plug-in hybrid — 3,334 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
1,383
41.5%
2
MITSUBISHI
1,034
31.0%
3
IMPORTS (ALL BRANDS)
910
27.3%
4
MAZDA
7
0.2%
HEV Full hybrid (no plug; counted as ICE in the curves) — 134,040 units
HEV — top brands (share of HEV)
#
Brand
Units
Share
1
TOYOTA
74,655
55.7%
2
HONDA
20,545
15.3%
3
NISSAN
14,699
11.0%
4
IMPORTS (ALL BRANDS)
10,193
7.6%
5
SUZUKI
8,022
6.0%
6
SUBARU
2,701
2.0%
7
MAZDA
1,906
1.4%
8
DAIHATSU
955
0.7%
9
MITSUBISHI
364
0.3%
January 2026 · 200,047 new registrations. Single-month lists are shorter: top 10 brands and top 10 designations per class.
2.7%
BEV · 5,419 units
1.8%
PHEV · 3,582 units
61.0%
HEV · 121,955 units
BEV Battery-electric — 5,419 units
BEV — top brands (share of BEV)
#
Brand
Units
Share
1
IMPORTS (ALL BRANDS)
2,209
40.8%
2
TOYOTA
1,694
31.3%
3
NISSAN
1,436
26.5%
4
SUBARU
80
1.5%
PHEV Plug-in hybrid — 3,582 units
PHEV — top brands (share of PHEV)
#
Brand
Units
Share
1
TOYOTA
1,906
53.2%
2
MITSUBISHI
1,127
31.5%
3
IMPORTS (ALL BRANDS)
525
14.7%
4
MAZDA
24
0.7%
HEV Full hybrid (no plug; counted as ICE in the curves) — 121,955 units
Every bar is the span actually present in our stored CSV — breaks in a bar are real gaps in the series, not rendering. Cadence is shown on the right.
Whole 2012-01–2026-08 (176 rows). Some rows additionally carry a time_interval of quarterly; the cadence shown is the spacing the periods actually have.
Which fuel columns this source fills
A blank column almost never means "no such cars" — it means this source does not split them out, and those vehicles are counted inside another column. Check the caveats for where they land.
BEV
PHEV
HEV
PETROL
DIESEL
OTHERS
Whole
●reported
●reported
●reported
●reported
●reported
●reported
● reported ◐ column exists but is zero in every row · not reported by this source. Hover a cell for the row count.
Caveats
Kei cars (軽自動車) are excluded — the file's own footer says so (「軽自動車は含みません」). Kei cars are roughly a third of the Japanese light-vehicle market, so this is NOT the whole Japanese car market and its BEV share is not comparable with a kei-inclusive figure.
No kei series is charted, and Whole cannot simply be widened to include kei: kei four-wheelers are reported by a separate body (全国軽自動車協会連合会, Zenkeijikyo), whose monthly figures split only by body type (乗用/貨物), model and prefecture — not by powertrain. With no primary source for a monthly kei BEV/PHEV/HEV split, a kei series could only be approximated by tagging individual models (BEV plus an ICE residual, with no HEV) — below the standard of every other series here. Kei passenger cars are EU M1, the same class as Whole, so this is a coverage gap in Whole rather than a missing vehicle class; adding it properly would need a source publishing the monthly kei powertrain split.
Delivered as a monthly Excel workbook (PDF fallback).